͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
[ Movable Ink logo ] [[https://movableink.com/]]
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[ Image ] [[https://movableink.com/]]
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When marketers think of the word “omni-channel,” three things come to mind: email, mobile, and in-person experiences. Talk about stating the obvious, Movable Ink.
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[ GIF of girl drinking a Coca-Cola ] [[https://movableink.com/blog/braze-x-movable-ink-into-the-omniverse-personalizing-every-channel?utm_source=newsletter&utm_medium=email&utm_campaign=2025_02_braze_market_launch&utm_content=2025_02_email_newsletter]]
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But within mobile alone, marketers are juggling far more channels, such as push, in-app, SMS, WhatsApp…the list goes on. Thankfully, making the most of these channels isn’t a challenge with the tech stack hacks in this month’s newsletter.
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Two Ways to “Push” the Envelope
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- A push notification without an image? Ho-hum, humdrum. Opt for rich imagery with the power of APIs instead. With a couple of custom tweaks, APIs can display product images, descriptions, and current pricing.
- When a customer is moving between devices, siloed data can make it look like two different purchasing paths. Clarify the customer journey with a mobile SDK, which natively captures behavioral events from multiple messaging channels.
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[ Generational Shift: How to Meet Modern Consumers Where They Are- From Millennials to Gen Alpha ] [[https://movableink.com/blog/how-movable-inks-mobile-sdk-makes-marketers-lives-easier?utm_source=newsletter&utm_medium=email&utm_campaign=2023_09_blog_mobile_sdk&utm_content=2025_02_email_newsletter]]
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The secret to top-tier in-app messages? Interactivity.
- Live polls: Get gamification up and running by repurposing polls from email. And when the votes start rolling in, use that data for future retargeting.
- Scratch-offs: Everyone loves the element of surprise, so add in a scratch, peel, or swipe to uncover surprise offers.
- Product grids: Product grids are the bread and butter of email, and now they can be on mobile too. Get it done by adding multiple click-through URLs within one message.
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[ Image ] [[https://movableink.com/ebook/the-ultimate-mobile-personalization-guide?utm_source=newsletter&utm_medium=email&utm_campaign=2024_09_guide_mobile_personalization&utm_content=2025_02_email_newsletter]]
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When customers sign up for text messages, you know they’re committed. Sure, maybe they just signed up for that one-time discount, but if you play your cards right on SMS and WhatsApp, they’ll stay enrolled for the long haul. - Keep It Personal. Swap generic, text-heavy messages for personalized content based on behavioral data. SMS only requires a simple opt-in from customers, while WhatsApp allows engaging visuals from the jump.
- Link Up. Clicks that don’t lead to relevant pages are a faux pas we can’t stand. Use device-level targeting and specifically crafted URLs, marketers to ensure customers are routed to specific pages.
- Built-In Advantages. Lean into the natural urgency of the texting channel with short and snappy copy, clear CTAs, or limited time deals that drive quick action.
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Marketing Moments to Watch
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Is Pepsi better than the “other guy”? — Pepsi’s going on a world tour (yes, you heard us right) to prove that they’re more tasty and refreshing than the soda brand-that-shall-not-be-named.
We’ll see about that — Not to be outdone in the nostalgia department, Coca Cola keeps up the battle for soda supremacy with their “Fantasy” orange cream debut.
SuperAd Sunday – There were too many Superbowl ads to choose from, so lucky for you, we have an entire blog post dedicated to all of our favourites.
Abracadabra, Mastercard – We’ve got to give credit where credit is due; Mastercard, we never quite expected this tie-in for Gaga’s comeback.
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[ Image ] [[https://www.soci.ai/resources/events/2025-q1-nyc-roundtable-event/?utm_medium=email&utm_source=movable&utm_campaign=nyc-roundtable]]
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The Roundtable Social - New York City, NY
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Cocktails with Movable ink and SOCi, plus conversation on how brands are leveraging AI, automation, and dynamic content to boost engagement and revenue. Request an invite here.
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[ Image ] [[https://movableink.com/adobe-summit-2025?utm_source=newsletter&utm_medium=email&utm_campaign=2025_03_adobe_summit&utm_content=2025_02_email_newsletter]]
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Adobe Summit - Las Vegas, NV
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[ Image ] [[https://shoptalk.com/us]]
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With 200+ speakers and 10,000+ attendees across retail, consumer brands, and retail tech, Shoptalk Spring is where the future of retail is defined. Sign up here.
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[ Image ] [[https://activate.iterable.com/summit/]]
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Iterable Activate - San Jose, CA
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[ Image ] [[https://movableink.com/events/think-summit-2025-waitlist?utm_source=newsletter&utm_medium=email&utm_campaign=2025_06_think_summit&utm_content=2025_02_email_newsletter]] |
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Think Summit - New York City, NY
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