Winning Breakfast Beverage Strategies

Coffee and juice still dominate the breakfast daypart—and smart operators are capitalizing on this trend while innovating to drive incremental sales.

According to Technomic reporting data, breakfast beverage preferences are clear:

• 36% of consumers order hot coffee occasionally during weekday breakfast
• 31% order orange juice during weekdays
• These numbers jump to 41% for coffee and 36% for orange juice on weekends
• Cold brew is gaining momentum

Our new breakfast beverage brief, breaks down what’s selling and how operators are turning everyday orders into margin-friendly growth.

Here’s how top operators are winning with innovative beverage programs:

• Eggs Up Grill: Three Arabica drip coffee blends drive 5% of sales across 87 units.
• First Watch: Project Sunrise coffee and fresh juices are top sellers, with seasonal juice LTOs like Pineapple Express adding variety.
• Sunny Street Café: Cold brew LTOs outperform other drinks and inspire new flavors.
• Snooze: Functional juices and cocktails are consistent bestsellers
• Vicious Biscuit: Spiked coffee options combine coffee and cocktail trends while maintaining operational efficiency.
• Denny’s: Medium roast Colombian coffee is a top choice

Don’t miss out on the beverage trends shaping breakfast. Explore how you can elevate your offerings and keep customers coming back for more in this breakfast beverage guide.