Nestlé is announcing the roll out of ambient air fryer cooking solutions across Germany, Spain, Portugal, Netherlands, Poland, Hungary, Italy, Greece, Finland, Norway and Denmark. The company continues to take advantage of the growing popularity of this modern cooking device, as it estimates that nearly 30% of households across continental Europe are now owning an air fryer.
Research shows that air fryer users often prepare chicken and vegetables with the device. Nestlé is helping consumers keep these dishes varied and exciting with inspiring textures, flavors and recipes. The portfolio which varies by country includes the Crispy Chicken range with Cheesy, Paprika & Garlic and Tex Mex flavors, while the Wraps range enables preparation of Fajita, Street Taco and Kebab dishes. Supplementing these launches are recipe platforms under brand Maggi, that enable consumers to have wholesome meals every day.
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