Carl’s, owned by the Nashville-based CKE Restaurants, will give members of its loyalty program a free Sourdough Star burger if they show evidence that they passed a Jack in the Box restaurant.
The L.O.C.O.S. platform was launched to coincide with the World Cup but will extend beyond the event for fans who are either celebrating or need support.
The former Potbelly executive will also serve as chief strategy officer, and will replace Ken Cook, who guided Wendy’s for months while it looked for new leadership.