Hey Andy,
Everyone’s talking about AI. But only some are seeing real, measurable gains.
The 2025 Optimizely Opal AI Benchmark Report breaks down the 4 best practices of companies that are scaling AI successfully:
- Master the art of prompt engineering → Precise inputs drive strategic, on-brand output.
- Embed AI in existing workflows → AI built into briefs, tasks, and reviews—not bolted on.
- Optimize for the GEO era → Make content discoverable to AI answer engines, not just search.
- Measure AI success metrics → Track adoption, speed, and quality—not just volume.
The result? Campaigns delivered 54% faster, 7% more content engagement, and content that scales
without sacrificing quality.
Learn from the best.
