Itinerary highlights for your
voyage into the ✨
Onederverse. ✨
🤖
The AI imperative [keynote]: Optimizely’s CEO Alex Atzberger and CPO Rupali Jain will show how AI is transforming marketing, creativity, and digital experiences, with demos and announcements.
🔍
Your website isn't dying, it's evolving [session]: Optimizely’s President Shafqat Islam and VP of Product Nazanin Ramezani will share strategies to keep content discoverable, impactful, and ready for today’s fast-moving digital landscape.
🚀
Flight path to innovation [session]: United Airlines’ Rikesh Shah and Optimizely’s Britt Hall will reveal how experimentation fuels innovation, sharing frameworks, examples, and steps to build testing programs that deliver results.
🎨
Agentic hyper-personalization [session]: Asana’s Mai Tran and Optimizely’s Michiel Dorjee will show how AI-powered personalization delivers 1:1 experiences, with strategies, scaling tips, and practical steps to embed intelligence across the journey.
Plus, exclusive content for Opticon Online 👀
➕
The agentic impact [session]: Optimizely’s Lauren Hammarstedt will demonstrate how agentic AI transforms marketing teams, with use cases for scaling content, smarter testing, and infinite possibilities with Optimizely Opal.
👉
View the full itinerary (agenda) here. 👈
Don’t miss out on tailored insights, proven strategies from brands like
Asana, Grammarly, and United Airlines, and the opportunity to connect with like-minded peers.
Reserve your spot now—before it’s too late!
See you next week,
Team Optimizely
