Here’s a few sessions you won’t want to miss:
🤖
The agentic impact
(Opticon Online exclusive): Watch Optimizely’s Lauren Hammarstedt showcase how agentic AI is changing the game for marketing teams, scaling content, powering smarter testing, and unlocking infinite creativity with Optimizely Opal.
🔍
Your website isn’t dying, it’s evolving
(Marketing & Digital session): Optimizely’s President Shafqat Islam and VP of Product, CMS, Nazanin Ramezani, share bold strategies to keep your content discoverable, impactful, and built for the future of digital experiences.
✈️
Flight path to innovation
(Product & Engineering session): United Airlines’ Rikesh Shah and Optimizely’s Britt Hall pull back the curtain on how experimentation drives innovation—complete with real-world frameworks and actionable takeaways to fuel your next big idea.
😂
The funny side of marketing & AI
(Closing session): Creativity meets comedy as Tim Fishburne (Marketoonist) unpacks why customer engagement sometimes misses the mark—and how humor can help marketers turn flops into genuine connections.
Get ready for transformative tactics from brands like
Asana, Grammarly, and United Airlines that will inspire your next big breakthrough! Tomorrow’s your chance to be part of it—
secure your spot while you still can.
See you there,
Team Optimizely
