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Your Best Curls Start with Technique - The right product gets you started. Three stylist-approved methods for defined, frizz-free, summer-ready curls.

Shop Stylers & Primers

The Rake & Shake - Rake through wet hair to distribute product and detangle, then shake the ends to encourage natural curl formation. Product Recommendation: Moisture Lock® Leave-In Conditioner.

The Rake & Shake - Rake through wet hair to distribute product and detangle, then shake the ends to encourage natural curl formation. Product Recommendation: Moisture Lock® Leave-In Conditioner.

The Scrunch & Hold - Apply your styler, then cup, hold, and release sections around the head. Product Recommendation: Advanced Climate Control® Heat & Humidity Gel

The Scrunch & Hold - Apply your styler, then cup, hold, and release sections around the head. Product Recommendation: Advanced Climate Control® Heat & Humidity Gel

Finger Coiling - Find curls that need more definition. Apply a small amount of product, then wrap each section around your index finger from the root and slide to the ends. Product Recommendation: Curl Quencher® Hydrafusion® Intense Curl Cream

Finger Coiling - Find curls that need more definition. Apply a small amount of product, then wrap each section around your index finger from the root and slide to the ends. Product Recommendation: Curl Quencher® Hydrafusion® Intense Curl Cream

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Ouidad. The Curl Experts.

Need help? Contact us.

Email: [email protected]
Toll-free: 1-800-677-HAIR (4247)
MON TO FRI, 9AM–5PM EST

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Ouidad 55 Mall Dr Commack, New York 11725