Hey!

Before we begin... a big thank you to this week's sponsor:

The $100K customer you don’t want to lose

Landing a whale customer can change your business overnight.

But here’s the catch: most enterprises won’t even look at you without SOC 2.

Vanta helps you get there fast, automating 90% of the work so you can actually close those deals.

If you’re serious about closing bigger deals, Vanta’s free SOC 2 checklist lays out the exact process and the road ahead.

Download the free checklist here.

Welcome to Sunday Breakfast!

Happy Labor day weekend :)

This time of year is very special for me.

8 years ago, on this exact weekend, I decided to put my head down and get to work.

Before the new year, I had a business that changed my life.

To celebrate, I'm offering a deal on Starter Story: 50% off your first year.

Spots are limited -> grab the deal here before it's gone.

Now, let's get to this week stories.

1. The Orange Juice 🍊

This boring side project made $33K this year.

Cameron had the idea in the shower.

What if I built something so boring… nobody would want to steal it?

So he built a form builder.

Shared it everywhere — Reddit, DMs, cold emails.

Little by little… it started to grow.

Today, his “boring” side project pays for part of his kids’ daycare.

Read the full story here

2. The Coffee ☕

He made $2M from templates

What started as a personal system…

Turned into a business generating $2M+ in sales.

No big team. No fancy software.

This is how one creator quietly built a product that changed his life.

Learn how he did it

Get audit-ready in weeks, not months

Achieving SOC 2 compliance can help you win bigger deals, enter new markets and deepen trust with your customers — but it can also cost you real time and money.

Vanta automates up to 90% of the work for SOC 2 (along with other in-demand frameworks like ISO 27001 and HIPAA), getting you audit-ready in weeks instead of months and saving you up to 85% of associated costs.

Fast-growing companies like LangChain, Writer, and Cursor scaled faster and closed bigger deals by getting security right early with Vanta.

Download Vanta's free SOC 2 checklist to learn more about the process and the road ahead.

3. The Eggs 🍳

This strategy grew his app to $4M ARR.

Shaan was struggling to grow his app.

In the first year, they were lost. They had a handful of customers, but no real traction.

Then he made one small change.

He positioned the product around a single idea: "pop-ups."

This one change took them from a handful of users… to $4M ARR in a year.

Check out the full story.

4. The Toast 🥪

$96K/year spying on apps

This ones a classic.

This founder got tired of manually checking out the competition.

So he built a tool for himself to speed it up.

That turned into a full-on SaaS business.

Today, it’s making $96K/year—without spending a dollar on ads.

See how he built it.