Is this the future of fizz?
Chardonnay, but not as you know it. Society De La Rassi’s Neue Brut is sparkling wine—without the alcohol. Made from 100% vintage 2023 Chardonnay grapes, grown in a single vineyard in Spain, it's gently dealcoholized to preserve the structure, aroma, and depth of fine wine—minus the buzz.
As more people opt out of alcohol (looking at you, Gen Z), the bar is rising for what non-drinking looks like. Society is setting a new standard: nuanced, celebratory, and uncompromisingly premium. At $65 a bottle, it's not casual—but it's not meant to be.
Give Society De La Rassi a go—use the PUG-exclusive discount code below to shop the wine online at 25% off.
