“Natural,” “clean,” and “reef-safe” don’t mean what you think.
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Hi Friend
 
Summer is the season of our favorite medicine: the sun! 
But enjoying it properly means being thoughtful about sun care, which means you need to know exactly what’s in the sunscreen you’re putting on your skin.  
Unfortunately, the conventional sunscreen industry hasn’t made it very easy to find out. Bottles covered in words like “clean,” “natural,” and “reef-safe” that sound promising actually have no legal definition.
Chemical filters that have been detected in human bloodstreams after just one day of use are still showing up in products marketed for daily wear.
Of the 16 sunscreen active ingredients the FDA has approved, only three have been confirmed as safe and effective.
And so we created this guide for you, because you deserve to see the full picture.
We walk you through:

→ Read: How to Know If Your SPF is Actually Clean 

Save it as a resource anytime you shop for sunscreen and share it with someone you love.

And when you’re ready to shop for SPF you can trust, we’ve got you covered. Our Sun Cream SPF 30 and Sun Stick SPF 25 have been faves for a reason.

And in case you missed it, we have two new additions to our SPF family. 

We want everyone to protect their skin naturally and enjoy the beautiful mind, body, and soul benefits of the sun’s medicine.

XO

The Primally Pure Team

P.S. Ready to make the swap to a clean mineral SPF that you can trust? Our full collection is built on non-nano zinc oxide, grass-fed tallow, and natural antioxidant support — with zero chemical filters, no synthetic fragrance, and never any refined seed oils. Shop the full SPF collection here

 


You received this email from Primally Pure. If you would like to unsubscribe, click here.