Two years ago, we stood in a Waitrose car park on a freezing cold February day.
Our plan was simple.
We'd sample to Waitrose customers and ask them to vote using a green token whether punchy would go "straight in your basket" or not.
Over the moon with the results, we sent this photo to the buyer.
Convinced this was our golden ticket to the Waitrose shelves.
We didn’t win the listing but we started a conversation. |
