Hi there,

Localization teams are being asked to do more than ever. More content. More markets. More speed.

All without losing quality, brand tone, or customer experience.

AI promises to help. But for many teams, the harder question is how to use it responsibly, and where humans still need to stay in the loop. That’s the focus of the second episode of our Masterclass Series: Lessons from the Best Localization Leaders. 

On February 25 at 12 PM ET, Jourik Ciesielski, CTO at ELAN Languages and Senior Consultant at Nimdzi Insights, joins Smarting CEO Bryan Murphy for a practical, example-driven conversation on what it really takes to scale localization with AI.

Jourik works hands-on with teams embedding AI into real localization workflows. In this session, he’ll break down how leading organizations reduce manual work, modernize QA, and define clear human and AI ownership so they can increase volume and velocity without increasing risk.

In this session, you’ll learn:

• Why “quality at scale” becomes harder as speed and volume increase
• How to decide what to automate, what requires human review, and what should never be left to AI
• How teams are modernizing QA and LQA with scalable review models and governance
• How to reset executive expectations around AI and position it as an amplifier of strategy, not a shortcut

If you’re under pressure to scale faster with AI, but still be accountable for outcomes, this conversation will give you clear, practical guidance.

Can’t make it live? Register now and we’ll send you the recording after the session.

Hope to see you there!

Rachel