Hi there,

As content volume and speed increase, maintaining quality gets harder, not easier.

That’s the reality many localization teams are facing as AI becomes part of everyday workflows.

In our upcoming Masterclass Series session, we’re digging into how teams are navigating that tradeoff without sacrificing brand tone or customer experience.

On February 25 at 12 PM ET, join Smartling CEO Bryan Murphy and Jourik Ciesielski, CTO at ELAN Languages and Senior Consultant at Nimdzi Insights, for a practical conversation on what it really takes to scale localization with AI. 

In this session, you’ll learn:

• Why “quality at scale” breaks down as speed and volume rise
• How teams decide what to automate, what requires review, and what stays human
• How QA and LQA models are evolving to support AI-assisted localization
• How to position AI internally as an amplifier of strategy, not a shortcut

If you’re being asked to move faster with AI while still owning outcomes, this session will give you practical clarity.

Can’t attend live? Register to receive the recording after the session.

Best,

Rachel