Hello and Happy New Year.
I’ve been reflecting on the incredible momentum we’ve built over the last 12 months. For Rapha, this year was about getting in shape to go racing. We returned to the competitive, pioneer spirit that defined this brand from day one, and the change in mindset has been palpable.
I’ve probably ridden a bike more than I’ve done any other single thing in my life, and I know that for many of you, being a cyclist is a part of your identity. Our goal is to be the brand for those committed riders. Whether it’s through the opening of our next-generation Clubhouse in Shanghai or the launch of athlete-proven innovations like Pro Team III and Shadow, we are focused on creating products and experiences that improve your life on the bike, every time you ride.
Looking ahead to 2026, we are finding our pace. We’ll be releasing a reimagined Classic capsule, reaffirming it as our most uncompromising kit for craft and style. It will be accompanied by an all-new Brevet collection designed for the most daring long-distance expeditions, which we'll be launching from a particularly special, high-altitude location. We also begin an ambitious journey with USA Cycling, as America’s elite cyclists take to the world stage in Rapha kit for the first time on the path towards a home Games in Los Angeles in 2028.
While our innovation roadmap is accelerating, the heart of our brand remains the Rapha Cycling Club. This is where the best of Rapha truly lives.
2026 will be a defining year for the Club. This January in Adelaide, our new squad of elite riders, including familiar faces fresh from the WorldTour, will debut our all-new RCC kit. From exclusive screenings of Rapha Films’ 525: The Unstoppable Eddy Merckx to our upcoming Summit in Chiang Mai, the RCC is designed to offer experiences you simply can't find anywhere else. In February, we’ll also be launching a suite of refined benefits for members, from free pre and post-ride coffee to renewed insurance.
If you haven’t yet experienced the camaraderie of the RCC, join us for an Open Ride at one of our Clubhouses globally. It’s the perfect opportunity to meet like-minded riders, test your limits, and see exactly where we are headed.
The road ahead looks incredible. I hope to see you out there.
Let’s go.
