Hi there,
What usually happens with billboard materials when the campaign ends?
For Nike, the answer was simple: give them a second life.
When their campus banners came down, they partnered with Rareform to turn the retired vinyl into limited-edition totes—each one cut from the original artwork.
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The results:
- Circularity in action — billboard vinyl given a second life
- One-of-a-kind design — no two products were alike
- Brand impact — a sustainability story to share internally and externally
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We’ve done the same for brands like Yeti, the New York Stock Exchange, and Jack In The Box.
Transforming billboards, event signage, and pole banners into custom, high-impact products for gifting, merch stores, or events.
Right now, we’re offering a special August promo for custom orders - including holiday projects.
If your team (or someone you know) is ready to explore a custom project, it's the perfect time.
Best, Amanda
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The results: - Circularity in action — billboard vinyl given a second life
- One-of-a-kind design — no two products were alike
- Brand impact — a sustainability story to share internally and externally
We’ve done the same for brands like Yeti, the New York Stock Exchange, and Jack In The Box. Transforming billboards, event signage, and pole banners into custom, high-impact products for gifting, merch stores, or events. Right now, we’re offering a special August promo for custom orders - including holiday projects.
If your team (or someone you know) is ready to explore a custom project, it's the perfect time.
Best, Amanda
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