Reformation targets $1B valuation with IPO; Lord & Taylor revives private label strategy; GameStop discloses 10% eBay stake as it pushes for a deal; Reformation’s proposed IPO: 4 notable numbers
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NOTE FROM THE EDITOR
Can a direct-to-consumer fashion brand be worth $1 billion these days? That’s at least what Reformation is aiming for, according to its updated IPO filing on Monday.
Part of the brand’s success stems from its reliance on owned stores to attract new consumers. Check out my coverage from earlier this month on some notable numbers in the company’s initial S-1 filing, which showed over 30% of its new DTC customers in 2025 were acquired through its owned stores.
The Retail Dive team will be digging into the important role stores play amid the holidays and more during a live event on Sept. 16 with our sister publications Supply Chain Dive and Marketing Dive. Sign up for the free event for unique insights on what to expect this holiday season.
The Heritage Collection is being sold on the retailer’s website, and could end up at off-price retailers and global boutiques via licensing or wholesale.
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