Target adds former 7-Eleven CEO to board; Kate Spade taps Jonathan Saunders as executive creative director; From Yamal to the mall: How American Eagle is going back to school; Target debuts Rosie Assoulin collab
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Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.
The limited-edition collection features fashion and home goods, and aligns with the mass merchant’s long-term plan to refresh its merchandise mix and bring guests back.
Expensive tech stacks are no longer effective for retailers seeking to meet customer demands. Explore six strategies retailers can use to enable relevant, responsive operations without scrapping every existing tool in this playbook.
When done correctly, visual merchandising can boost sales by up to 478%. Discover insights into what separates successful visual merchandising from those that underperform in this playbook.
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