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Hi Andy |
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Can you imagine facing a freezing winter, struggling to keep your newborn warm?
Right now, 1.2 million babies and toddlers in the UK are growing up in poverty.
They’re cold, hungry, and unwell during the most important days of their development. When survival takes over in those first 1,001 days, babies miss out on learning, playing, and growing.
For parents, it’s terrifying. For babies, it can shape everything - because those first smiles, steps, and words only happen once. That’s why we’re asking for your support today. |
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Andy, here’s how your donation can help: | | |
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BIRTH - 3 MONTHS |
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The start of everything. First smiles, first eye contact and bonds that make a baby feel safe. But safety needs the basics so they can focus on thriving rather than surviving.
£10 - A week's supply of nappies |
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6 - 12 MONTHS |
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Curiosity kicks in. Babies start sitting up, babbling, and tasting their first foods. They need nutritious food and sensory toys to learn and grow.
£50 - Good quality baby monitor |
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12 MONTHS - 2 YEARS |
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First steps, first words. Toddlers need safe spaces and a chance to explore.
£25 - My first toddler shoes
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2 - 5 YEARS |
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Confidence grows. Books, playgroups, and first bikes prepare children for school.
£100 - First bike and a warm hat and mittens |
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If we act fast, we can make sure babies living in poverty get the right start, right now. Andy, will you help? |
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“One of my toughest moments was when my youngest was just two weeks old. I remember thinking, ‘What am I going to do?’ My baby ended up in hospital with a cold for five days.”
Chloe, mum supported by Barnardo’s | | | |
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When Chloe’s newborn became seriously ill, she could not return to work and found herself in an impossible situation - hitting emergency on her gas meter just to keep the heating on. |
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It’s because of people like you who make our Poverty Fund possible that we were able to act straight away. Chloe received nappies, milk, wipes, and a warm coat for her baby - fast, when it mattered most.
Her newborn stayed healthy. Her older child thrived at nursery. And Chloe could focus on being a mum again.
This is exactly why our Poverty Fund exists. It’s a fund built entirely by donations like yours, so we can help immediately when families like Chloe’s can’t wait.
As well as providing immediate relief, your gift could help fund vital services all year round. Whether it's providing financial advice, parenting support, or safe spaces for children - it can be life-changing.
So please, help us break the cycle of poverty from the very beginning. |
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With hope,
Ruth
Barnardo’s Children’s Services Lead |
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P. S. Your gift means we can plan ahead and be there for babies beyond today – through every milestone that matters. So, please donate now. |
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Your donation won’t be restricted to a particular project but will go to where it’s needed most, helping us support children and young people no matter what they are facing.
Chloe's story is real, but names have been changed and models used to protect the identity of the people we support.
If you would like to update or change the way we communicate with you, please don't hesitate to contact our Supporter Care team on 0300 003 2025 or email us. |
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Barnardo's is a charity (216250 / SC037605) and a company limited by guarantee (61625 England - see the governing document).
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