In this edition: At Dreamforce 2025, the world’s largest AI conference, more than 45,000 attendees in San Francisco and millions more online learned what it takes to build an Agentic Enterprise.
This fundamental shift is not simply about automating existing processes. It’s about creating entirely new capabilities, revenue streams, and ways of working.
Also in this edition:
-
Salesforce launches Agentforce 360, the world’s first platform designed to connect humans, agents, and data in one trusted system.
-
Salesforce announces expanded partnerships with OpenAI, AWS, Anthropic, and Google.
-
With new donations to healthcare and education in the Bay Area, the combined contributions of the Benioffs and Salesforce now exceed $1 billion.
-
Why enterprise agents need a deliberate balance between deterministic rules and nondeterministic autonomy.
And more. | |
|
On-the-Ground Reporting from the World’s Biggest AI Conference | |
At Dreamforce 2025, Salesforce Chair and CEO Marc Benioff expounded on the agentic divide and what it takes to truly become an Agentic Enterprise during his keynote. Attendees explored Agentforce City, an immersive exhibit where top brands like PepsiCo, Williams-Sonoma, and Equinox demonstrated how they solve real business problems with AI agents.
The best part? No one had to miss a thing, because the Salesforce Editorial team gave readers a front row seat to Dreamforce during its 23rd annual event, highlighting real-time moments from the conference on the Dreamforce Live Blog.
Readers can catch up on curated coverage of Dreamforce's top announcements, events, and sessions, plus a look at exclusive behind-the-scenes moments. | |
|
Biggest News from Dreamforce | |
|
|
|
Welcome to the Agentic Enterprise: With Agentforce 360, Salesforce Elevates Human Potential in the Age of AI |
Salesforce announced the general availability of Agentforce 360, the culmination of a year of transformation, redefining how work gets done in the age of AI.
While others are just beginning to showcase what’s possible with agentic AI in the enterprise, Salesforce has spent the past year delivering it — with four major releases, thousands of customer deployments, and Salesforce itself as Customer Zero, proving how the Agentic Enterprise comes to life. |
|
Read More. | | | | |
|
|
|
Salesforce and AWS Accelerate AI Transformation for Agentic Enterprises |
AWS and Salesforce are deepening their longstanding collaboration to help shared customers harness AI securely and at scale.
As businesses transform into Agentic Enterprises, they need AI that’s connected to their most valuable data, interoperable, and trusted by design. |
|
Read More. | | | | |
|
|
|
|
|
Salesforce and OpenAI Partner Across Enterprise Work and Commerce |
Salesforce and OpenAI announced an expanded strategic partnership, establishing a new generation of employee and consumer experiences powered by Salesforce's Agentforce 360 and OpenAI frontier models.
This first of its kind partnership will let companies access Salesforce's Agentforce 360 platform in ChatGPT. |
|
Read More. | | | | |
|
|
|
Anthropic and Salesforce Expand Strategic Partnership to Deliver Trusted AI for Regulated Industries |
|
Salesforce and Anthropic announced a major expansion of their strategic partnership to deliver trusted, enterprise-grade AI for regulated and data-sensitive industries. |
|
Read More. | | | | |
 |
|
|
|
Salesforce and Google Expand Strategic Partnership with Deeper Integrations Across Agentforce 360 and Gemini Enterprise |
Salesforce and Google announced an expansion of their strategic partnership, introducing a new wave of AI innovations designed to transform the enterprise.
This collaboration brings Google's cutting-edge Gemini models to the new Agentforce 360 Platform. |
|
Read More. | | |
 |
 |
|
|
|
Salesforce Ventures Deploys Over $850M of Its $1B AI Fund to Back the AI Revolution |
A year after expanding its AI fund to $1 billion, Salesforce Ventures announced it has deployed over $850 million to support the next generation of enterprise AI companies.
To date, the firm has invested in 35 AI-first companies whose combined valuations have soared to over $270 billion. |
|
Read More. | | | | |
|
Watch: Dreamforce 2025 Keynote | |
Agentic Enterprises are here, and they joined Chairman & CEO Marc Benioff to share how agents are transforming their businesses.
Watch the DF25 Keynote in under six minutes to learn how Salesforce is powering the Agentic Enterprise for customers like FedEx, PepsiCo, Pandora, Williams-Sonoma Inc., and more.
| |
|
Customers Transforming into Agentic Enterprises | |
 |
|
|
|
Williams-Sonoma, Inc. Deploys Salesforce Agentforce 360 Across Its Brand Portfolio, Elevating Its Premium Customer Support and Experiences to the Next Level |
Salesforce announced that leading specialty retailer Williams-Sonoma, Inc., is leveraging Agentforce to build and deploy AI agents to bolster customer service and enhance shopper experiences.
To meet and scale demand for 24/7 personalized support without compromising quality, the company is deploying Agentforce 360 Platform, which seamlessly integrates AI agents with human experts, across its brand websites.
In addition, the company is using Data 360, Salesforce’s hyperscale data engine, to unify and harmonize data across its portfolios and customer touch points. |
|
Read More. | | |
|
 |
|
|
|
Vonage Advances Agentic Enterprise Transformation with Salesforce to Lead in Customer Value Creation |
Salesforce announced that Vonage, a leader in AI, Cloud, and 5G-powered software solutions for enterprises, will deploy Data Cloud and Agentforce to deliver more intelligent, personalized customer experiences and accelerate innovation.
This move reinforces Vonage’s ambition to become an Agentic Enterprise, where every employee is elevated with AI, every decision is data-driven, and every customer interaction is exceptional.
“A leader in AI, Cloud, and 5G-enabled innovation, Vonage is leveraging the power of Salesforce’s deeply unified platform to transform its operations and unlock new value for enterprises around the world,” said Adam Evans, EVP and General Manager of Salesforce AI. |
|
Read More. | | | | |
|
Salesforce Announces Key Investments in the World’s AI Capital | |
|
|
|
Salesforce Investing $15B in San Francisco |
Salesforce announced plans to invest $15 billion in San Francisco over the next five years, reinforcing the city’s status as the world’s AI capital.
The investment will support a new AI Incubator Hub on the Salesforce San Francisco campus, grow the AI ecosystem by investing in workforce development and training, and help companies transform into Agentic Enterprises. |
|
Read More. | | | | |
|
|
|
Marc and Lynne Benioff, Salesforce Announce New Investments in Healthcare and Education |
Marc and Lynne Benioff announced a $100 million gift to UCSF Benioff Children’s Hospitals to expand world-class pediatric care.
In addition, Salesforce announced $39 million in new support to public schools, education nonprofits, and local children’s hospitals — bringing the combined contributions of Salesforce and the Benioffs to the Bay Area to more than $1 billion. |
|
Read More. | | | | |
 |
|
|
|
How Much Free Will Should Your AI Agents Have? |
The key to successful enterprise AI agent adoption is striking a deliberate balance between strict, deterministic rules for safety and compliance and nondeterministic autonomy for creative problem-solving.
Unlike conventional systems, which follow fixed rules and produce identical outputs for identical inputs, AI agents are inherently non-deterministic. They reason, generate plans, and make decisions based on probabilities and context.
Their behavior is flexible but not always predictable.
These probabilistic agents, according to Jayesh Govindarajan, EVP, Software Engineering at Salesforce, need a “deterministic backbone.” He defines this as a system of data, business logic, workflows, and guardrails that keeps agents meaningful, secure, and trustworthy. |
|
Read More. | | |
|
 |
|
|
|
How Voice AI Is Reshaping the $135 Billion Call Center Industry |
Tammy Taylor, a director at the travel management platform Engine, has a simple yet ambitious goal: when her more than one million customers call, they should never have to press "0," suffer through Muzak, or navigate endless automated menus.
Like most contact centers using traditional interactive voice response (IVR) systems to handle basic phone inquiries, the sheer volume of calls strains Engine’s 100 frontline agents. And with the company adding an estimated 17,000 new customers each month, the problem has become even more acute.
Engine is piloting Agentforce Voice, which uses AI to listen, interpret, and respond to customers with natural language processing and machine learning. The Salesforce-built system immediately connects a caller to a remarkably human-sounding AI agent. |
|
Read More. | | | | |
|
|
|
|
|
|
|
|
|
|
