|
In this edition: The Agentic Enterprise gets a new unit of measurement, an old-school business gets an AI assist, and a million dollar puzzle gets a boost from Slackbot. | |
|
Introducing the Agentic Work Unit | |
If you are Winston Churchill, your work might be measured in blood, toil, tears, and sweat
. If you are a regular sort of machine, it’s measured in things like joules or foot-pounds, or ergs. Until now, however, companies didn’t have a good way to quantify the work their AI agents were performing. They could tally up tokens, perhaps, or time saved, but those measures are imperfect: Tokens tell you how much your AI is talking, not what it’s actually getting done. Time saved
also falls short.
So, this week, Salesforce introduced the Agentic Work Unit. An AWU is one discrete task accomplished by an AI agent – a prompt processed, a reasoning chain completed, a tool invoked.
Notably, the conversion rate between AWUs and tokens is elastic: As platforms and installations mature, high-frequency, deterministic tasks (like triggering a Flow or calling an API) will become increasingly “token-lean.” Complex reasoning and autonomous problem-solving may see an increase in input tokens.
Salesforce will share more details about AWUs as thinking and quantification evolves but take a single data point for now: Service Agents performed 129 million AWUs in Q4, without any sweat or tears at all.
Read the full story on how Salesforce will measure the true value of the Agentic Enterprise. And
join the conversation on LinkedIn. | |
|
Inside the Agentic Enterprise (and the AI-Assisted Creamery) | |
|
|
|
|
|
How Does the Agentic Enterprise Really Work? |
Stephanie Losee was in a panic: She only had two days to complete her employee evaluations, not six weeks like she previously thought. Using a combination of Slackbot and the Manager Agent, however, she was able to complete the task in just a few hours. Phew. That’s just one example of what it’s like to work inside an Agentic Enterprise, a company where humans and agents collaborate seamlessly. Salesforce itself is Customer Zero
– building AI agents internally and prototyping the path for customers who seek to do the same.
Read the full story. |
| | | | |
|
|
|
How AI Helped Save Petaluma Creamery |
Out in the green pastures of the Northern California Dairy Belt a family run creamery turned to AI to reboot its business, hamstrung by rising costs: The Petaluma Creamery hit some hard times a while back, until cousins Larry and Daniel Peter infused the traditional practices of dairy farming with a little creamy AI goodness.
“We were doing everything kind of old school before,” said Larry, “Now, we’ve been on Agentforce for more than a year. It tells us what accounts to go to on what day; it tells us who needs more cheese and what we need to deliver. It’s a really big support.”
Read the full story. |
|
| | | | |
|
More Newsroom Standouts in Feburary | |
 |
|
|
|
The “Intern” in the Machine: Why LLMs Need a Script to Scale |
Before a big internal meeting, Salesforce built an agent to help sellers learn new product lines. But as the LLM interacted with the team, it began to drift, writes Joe Inzerillo, President, Enterprise and AI Technology at Salesforce. “One day, the quiz would be a perfect assessment of core value propositions; the next, after encountering a new prompt or piece of documentation, it would wander into a cul-de-sac.”
The solution? A hybrid engine that combines the creative horsepower of probabilistic LLMs with the precision steering of deterministic workflows.
Read about the “launch and tweak” philosophy and how to navigate the “intern phase” of AI agents. |
|
| | |
 |
 |
|
|
|
Inside the Million-Dollar Puzzle |
|
Typically, brands can spend months or a year creating a 30-second Super Bowl spot. This year, MrBeast and Salesforce made one in just 27 days. The resulting campaign is part high-octane TV commercial, part digital treasure hunt, part real-world product demonstration.
The Salesforce Newsroom sat down with John Zissimos, Chief Brand and Creative Officer, to discuss how his team handled the “creative chaos” of working with Beast Industries, how Slack powers a global production of over 500 crew members, and why the future of marketing is influencers.
Read the interview on the Salesforce Newsroom. |
|
| | | | |
 |
|
|
|
Marketers Have Adopted AI, But They’re Still Sending Generic Campaigns |
Salesforce’s 2026 State of Marketing
report reveals a pivotal shift in the industry: Customers want brand interactions to feel like interacting with an LLM – instant, conversational, and personalized. Yet 69% of marketers still struggle to promptly respond to customers and 84% still send generic campaigns. “We are using the most powerful technology in history to send more one-way spam, faster,” said Bobby Jania, Salesforce Agentforce Marketing CMO.
The good news: marketers with unified customer data have an advantage over those with disjointed data sources.
Read the full post on the Salesforce Newsroom. |
|
| | |
|
 |
|
|
|
How Enterprise AI Will Overcome the Last Mile |
Remember the rollouts of email, broadband, the cloud, and other technology innovations? There’s that gap between staging impressive demos and making those systems work reliably in real-world operations, as early potential rams into the countless challenges that lie between exciting prototype and adoption at scale. Enterprise AI is just the latest innovation to fall into this chasm.
Enterprise AI, said Jim Cavalieri, a 25-year Salesforce veteran and advisor to the chair and CEO of the company, “is spreading with consumer-tech speed while demanding enterprise-level organizational change.”
Read how Salesforce has been closing that gap ever since it launched Agentforce in 2024. |
| | | | |
|
Salesforce News and Announcements | |
|
|
|
Salesforce Delivers Record Fourth Quarter Fiscal 2026 Results |
Salesforce delivered record fourth quarter fiscal 2026 results, with Q4 revenue of $11.2 billion, up 12% year-over-year. For the full fiscal year, the company achieved $41.5 billion in revenue, up 10% year-over-year. Remaining Performance Obligations exceeded $72 billion, up 14% year-over-year. The company has processed almost 20 trillion tokens and delivered 2.4 billion Agentic Work Units all-time, with FY27 revenue guidance of $46.2 billion.
Read the announcement. |
|
| | | | |
|
|
|
Salesforce and Anthropic Bring Trusted Business Context and AI Actions to Claude Through Slack and Agentforce 360 |
“Enterprises need more from AI than powerful models. They also need a reliable way for those models to operate inside real business environments. By partnering with Anthropic, we are bringing Salesforce directly into our customers’ flow of work and providing the execution layer with context, data, governance, and trust.” — Nick Johnston, SVP of Strategic Tech Partnerships at Salesforce.
Read the announcement. |
|
| | | | |
|
|
|
180 Organizations Replace Legacy Support Tools with Agentforce IT Service |
More than 180 organizations have selected Agentforce IT Service, which has transformed the
IT Service Management (ITSM) landscape in just four months after launching into general availability.
The rapid adoption of Agentforce IT Service is driven by a shift from reactive ticketing to autonomous, proactive 24/7 resolution. Built natively on the Salesforce Platform, it offers a dynamic and conversational Configuration Management Database and an agentic user experience that meet users across Slack, Teams, email, web, and voice. Unlike legacy ITSM implementations that drag on for months, Agentforce IT Service allows companies to move from purchase to production in weeks.
Read the announcement. |
|
| | | | |
|
|
|
|
|
|
|
|
|
|
