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Discover why the world is loving our Rosa Crossbody bag

Everything you need at a moment's notice.

Introducing the Rosa Crossbody Bag: a sophisticated four-in-one bag that seamlessly combines the elegance of a handbag with the essential features of a wallet.

In your choice of premium Nappa leather or luxurious long-hair hide, Rosa is designed to bring a sense of effortless organisation to your day.

Discover the art of seamless organisation.

MEET ROSA

Why you'll love Rosa

You'll love the versatility of our Rosa handbag.

Discover our newest arrivals

Discover Alf the Label's newest arrivals, including the limited edition NYFW collection

SHOP NEW

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Our HQ is in the Western Australian town of Fremantle, known as Walyalup in Nyoongar language and to the Whadjuk people of the Nyoongar Nation, Fremantle is a place of ceremonies, significant cultural practices and trading. We recognise the First Nations people as the traditional owners of the land in which we work, and pay our respects to Elders past, present and future.

Have a question? Contact us, or find out more here.

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Alf the Label PO BOX 466 FREMANTLE, WA 6959