Dear ,

This Thanksgiving, we simply want to say thank you. In a year marked by retail volatility and tariff increases that hit small businesses hardest, your support has meant the world to this small team. Because of you, Subset is more than a brand — it’s a community of people who care about what they wear, how it’s made, and who it uplifts.

Your belief in better basics keeps us moving forward, refining materials, reducing waste, and choosing the right way over the easy way. As a small, female-founded team, every order and kind message means more than you know. You make it possible for us to keep showing up for our planet, our partners, and for you.

Wishing you a peaceful, comfy, joyful Thanksgiving with you and yours - we're so thankful you're here.

xx
Cayla + Lauren
Co-Founders

P.S. Black Friday is here. Take up to 70% off sitewide with code THANKS25.