2026 shoppers demand value and wellness. Are you ready?
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2026 Grocery Spending Insights
 
The SN 2026 Retailer Survey Banner Image

2026 Grocery Spending:
What You Need to Know

Shifting consumer behaviors and a growing focus on value are reshaping the grocery industry. According to Ibotta’s State of the Spend report, grocery shoppers are predicted to spend 18% more on food in 2026, driven by a shift toward health-and-wellness products and evolving buying habits.

SN's latest digital issue dives into Ibotta’s findings, uncovering key insights into:

  • The rise of health-and-wellness products and private-label growth.
  • How deal-driven discovery is influencing shopper habits.
  • The evolving strategies of price-sensitive and value-focused consumers.
Don’t miss this opportunity to gain valuable insights into these trends and better prepare your business for success in 2026.

See What’s Driving Consumer Spending

 

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