The Double Dip Selvedge

Let’s talk about what makes the Double Dip Selvedge stand out. As the name suggests, this denim goes through a special rope-dyeing process where the yarns are dipped 16 times, which is roughly double the industry standard. This results in an incredibly deep, saturated indigo that looks stunning raw and promises dramatic fade potential as it breaks in over time.

Weighing in at 14 ounces, the fabric lands in that perfect mid-heavyweight zone. It’s sturdy enough to deliver excellent structure and long-term durability, yet still comfortable enough for daily wear. It's the kind of denim that breaks in beautifully with commitment and rewards you with high-contrast fades thanks to its dense dye saturation.

A standout feature of this release is the fudge brown leather patch. Despite its playful name, this patch means business. It’s made from a thick, pull-up leather that has a rich, oily and waxy finish. It feels buttery to the touch and is designed to age and darken with wear, giving the jeans an extra layer of character. Like everything else with Naked & Famous Denim, the attention to detail shows.

In terms of aesthetics, you’ll find the classic red-white-red selvedge ID, which remains a hallmark of high-quality raw denim. These jeans also feature golden contrast stitching throughout, and are finished with chain-stitched hems sewn on the legendary Union Special 43200G, the kind of craftsmanship that denim enthusiasts seek out for authentic roping effects over time.

The Double Dip Selvedge will be available in a full range of fits including Super Guy, Weird Guy, Easy Guy, True Guy, and Strong Guy so there’s something here no matter your body type or style preference.

Available Thursday July 31th at 11:00am ET

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