Remember that back-to-school feeling that came every September?
You strapped on your backpack, whipped up a PB&J, and stepped out into that crisp, chilly air.
Marble notebooks and name-tag-pinned desks were all the craze.
Simpler days, right?
Well, a lot has changed. Apple Pencils have replaced No. 2 lead, phones and tablets have replaced marble composition books, and (maybe most importantly)—the way people learn has changed.
That's why we're excited to share what happened whenAJ Eckstein, Elfried Samba, Dan George, and our very ownGiovana Carvalho traded textbooks for airplane tickets and flew to Brazil's biggest creator economy event.
🔥 10,000 creators head to Hotmart Fire 2025 🔥
While students around the globe were buying textbooks, 10,000 creators flew to Belo Horizonte, Brazil for a different kind of education: Hotmart Fire 2025.
This wasn't your typical creator conference about viral TikToks and Instagram growth hacks.
Fire's focus: Building real businesses that scale beyond social media algorithms.
Our Teachable dream team took center stage:
AJ Eckstein (Creator Match founder, 150K+ LinkedIn Learning students)
Elfried Samba (B2B creator powerhouse and agency owner)
Dan George (Flight instructor turned 10K+ student empire)
Companies spend over $366 billion annually on learning and development. But most of this investment goes toward outdated corporate training and leadership seminars.
Which means business owners are hungry for practical, been-there-done-that, experts who can train their employees or team members.
But how do you actually become a B2B creator and start selling to larger organizations?
That's exactly what our Fire festival speakers figured out. And we put together a playbook to show you the step-by-step process.
6 proven strategies for landing enterprise clients
Real data: B2B creators are 2x more likely to run six-figure businesses
Corporate training market insight: $366 billion spent annually (most of it wasted on outdated programs)
Before Dan George became a world-renowned aviation instructor and Hotmart Fire festival panelist, he was stuck teaching a few dozen students in local classrooms.
Dan knew the Aviation industry desperately needed quality training, but he couldn't scale past his physical location.
Then he found Teachable.
Now Dan has:
10,000+ students on Teachable (started with a few dozen)
