Hey there, 9-5 Quitter!

Hustle culture is overrated. 

If you’re not careful, it can obliterate your career growth and become a one-way trip to burnout.

The old playbook says: show up everywhere, every day, forever.

But the savvy creators are doing the opposite. More leverage. More loyal audience. Less fluff. Less filler.

In this edition, we sat down with a Forbes 30 Under 30 creator to learn his anti-hustle, pro-profit playbook. Keep reading for more…

The anti-hustle creator playbook

Brandon's LinkedIn | Forbes | Website

You don’t need to post 10 times a day or quit your 9–5 on a whim to build a powerful personal brand.

You just need a rinse-and-repeat system designed around your life.

In this episode, Brandon Smithwick reveals the exact strategy that helped him grow a 40,000+ audience—by writing just 20 minutes a weekend—while working full time at Ralph Lauren, Squarespace, and Kickstarter.

Steal Brandon’s step-by-step playbook for building a standout social presence with minimal time, maximum return, and zero burnout.

You can swap always-on hustle for simple habits and systems. Start by choosing one repeatable action that fits your week. 

Brandon writes every Saturday morning. You might schedule three posts on Sunday or repurpose one high-performing idea. 

Your content strategy should feel sustainable, not suffocating. Start by deciding what that means for you.