We created Friction to give DJs a chance to play and experiment with sound and to delight the crowd. With stunning graphics, a THUMPING sound system and Calexo available at multiple bars, we had hundred of people smiling from ear to ear.
Club Chow, Shaun J Wright and Mike Servito performed for over 7 hours to a sold out crowd who didn’t want to leave when the lights came on at 5 AM!
It was our biggest and most fun activation to date and after seeing what a smash hit it was we are looking forward to bringing Friction to a city near you.
Check out some behind the scenes footage and recap of the amazing party below.
