Hi Andy,
Did you know that about
1 in 3 Americans* research brands on social networks? Or that they now
spend 43 hours and 23 minutes a week online, about 10 hours more than the global average?
If you want to understand how consumers in the US navigate the digital world in 2026, we have a resource you can’t miss.
Our Digital 2026: USA report breaks down must-know digital behavior shifts, with the data you need to sharpen your digital, social, and media strategies for the year ahead.
What’s inside (and why it matters):
- Reddit use is surging: Americans* have the highest rate of Reddit usage in the world at 32.7% signaling shifting content discovery habits.
- Misinformation concern rises: 72.6% worry about online misinformation, well above the global average of 58.4%, impacting trust and messaging.
- GenAI usage grows: 22.3% use ChatGPT monthly, but excitement about AI lags behind the global average, highlighting opportunities for brands to lead education.
- Influencer impact keeps climbing: Estimated annual spend on influencer advertising is up 11% YoY, indicating high ROI expectations.
US consumers are spending more time online, consuming more content, and leaning on social platforms to evaluate brands.
If your marketing, content, and PR strategies aren’t built around these shifts, you’re leaving growth on the table.
Stay competitive: Unlock the picture into how Americans scroll, shop, and connect online.
(*Internet users aged 16+)
