AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming part of how people research brands and make decisions. As a result, many marketing teams (including those using Meltwater’s GenAI Lens) are now tracking how their brand appears in AI-generated responses.

But one key question remains: How do marketers decide which prompts are actually worth tracking?

We’re running a short survey to better understand how teams prioritize prompts when measuring AI visibility.

If you’re involved in that decision-making process, we’d value your perspective.

The survey takes just 2-3 minutes to complete, and responses are anonymous. Findings will be shared in an upcoming research report.