Why do some LinkedIn posts get 10 likes while others get 10,000?
It's not luck. It's not timing. It's a group of specific principles that only 1% of users understand, and those 1% are consistently pulling ahead of everyone else.
We partnered with Elfried Samba (a marketing agency owner who’s worked with Gymshark, Netflix, Bumble, and more) to uncover his multi-million dollar personal branding strategies.
Plus, updates to our iOS app that'll help your students actually finish your courses.
What's the #1 digital product guide you need right now?
"A DJ who only plays their favorite tracks has an empty club. You're supposed to make sure that you're playing for your audience."
That's how Elfried Samba thinks about LinkedIn content—and it's how he went from unknown employee to helping Gymshark grow from $8 million to over $1 billion.
We sat down with Elfried to unpack the full roadmap (including his unique systems like the 3-3-1 weekly formula) that helped him hit $2 million in agency sales in his first year.
Don't miss his breakdown of why resharing kills your reach, how to hijack competitors' comment sections, and the "golden hour" algorithm strategy that predicts if your content will go viral.