Hi Marketer,
Happy Friday! Hope you've had a good week and your campaigns are doing what they’re supposed to.
Since our last content round-up, our Customer Trend Index revealed that customers are still highly engaged with brands, but their expectations are shifting. Social proof is playing a bigger role in decision making, and every interaction now has to do more to get customers' attention.
In this month’s edition of our LinkedIn newsletter, The Target Marketer, marathon season is underway and we’re analyzing the Nike billboard backlash, ASICS’ classy reply, and how Adidas’ athletes made history. As well as discussing the power of ‘blind boxes’ and sharing how you can join in with what's about to be the hottest marketing trend for May.
This week’s round-up pulls together a mix of blogs to help you make sense of what’s changing, what's trending, and give you practical ideas to apply to your own marketing.
Happy reading.
