Figure-hugging clothes are out and baggy ones are in. So say fashionistas. That’s bad for Lululemon, a brand famous for flogging expensive leggings. The “athleisure” firm is struggling. Its stock price over the past year seems to be doing the downward dog pose.
And why did a team of neuroscientists go to Minnesota’s state fair last year? They were there to observe drunk people in a naturalistic experiment: one freed from the constraints of clinical trials to better simulate day-to-day experiences and behaviours. Such studies have been around for a while, but are currently enjoying a boom in the fields of neuroscience and psychology. The benefits could be far-reaching.
Thanks for reading. If you liked The Economist today, please share it with a friend. If this newsletter was forwarded to you,
sign up here
This email has been sent to:
[email protected]. If you'd like to update your details please
click here. Replies to this email will not reach us. If you don't want to receive these updates anymore, please unsubscribe
here.
