No joke, get 60% off
her first box of real, healthy food today.
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Let's Feed Our Dogs
Something Better
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Kibble may have made sense 75 years
ago—but not anymore.
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Did you know that kibble was popularized due to can rationing during World War II? The ultra-processed pellets weren’t made with canine health in mind—it was just a way to get dog food out of cans and into paper bags.
But we think it’s time dogs eat food that isn’t packed with preservatives in a can or bag. Our fresh recipes are gently cooked to retain nutrients and moisture. Plus, our pre-portioned packs go in the fridge—exactly where real, healthy food belongs.
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It’s simple, really.
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Every one of our fresh, vet-developed recipes start
with high-quality ingredients.
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Meat
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Whole meats are the top ingredient in all of our recipes,
providing your dog with high-quality, lean protein.
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Vegetables
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We add fresh vegetables that are rich in antioxidants and
fiber to promote digestive health.
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Supplemental nutrients
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We add additional nutrients and vitamins, like fish oil, to
make sure our recipes are complete and balanced for all
stages of life.
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Also Included:
Peace of Mind
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Our food exceeds pet food industry standards for safety, quality, and nutrition.
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Meets requirements for
human food safety
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Exceeds standards for dog
food nutrition
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On-staff vets and
board-certified nutritionists
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Meets or exceeds WSAVA’s
pet food guidelines
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