Get 60% off your first box of fresh, healthy dog food.
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No Curveballs
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Just real, fresh food.
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If you want to bring out Mcgruff’s inner champion, our fresh, human-grade food is a great place to start. Formulated by board-certified nutritionists, our food comes portioned for Mcgruff’s unique needs to help her live as many healthy seasons as possible.
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Kibble: The hard truth
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Made to “animal feed” standards
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When it comes to kibble, there are lower safety and quality
standards compared to our human-grade food.
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“Premium” doesn’t mean better
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There are no legal requirements for what qualifies as
premium pet food. It’s just marketing jargon.
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Packed with preservatives
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Kibble is made to sit on store shelves for long
periods of time.
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Ultra-processed at high temperatures
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Kibble undergoes multiple rounds of processing that
depletes its natural nutrients.
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