Hi,

Pogačar just did something absurd on Alpe d'Huez. Down more than three minutes at the bottom of the climb, in the yellow jersey, and he rode the whole thing back to win, and set the fastest time anyone has ever ridden up those 21 hairpins.

Here's something every rider in that race has in common, from the yellow jersey down to the last guy in the gruppetto: not one of them is guessing about their micronutrients. Iron, vitamin D, the full panel — it's tested, tracked, and topped up. At that level, a daily multi isn't optional. It's baseline.

Our recommendation: First Endurance Multi-V.

When you actually test an endurance athlete, the same gaps show up over and over: low iron, low vitamin D, B vitamins running on empty.

None of those are small. Iron is what carries oxygen in your red blood cells, the difference between your legs having air and going hypoxic on a climb. Vitamin D touches nearly every system in your body, from bone to muscle to immune function. B vitamins are how your body turns food into usable energy. Run low on any of them and you feel it, even if you can't name why.

And here's where most multis fall apart. The drugstore stuff is built for the average person on the couch, not the athlete burning through these nutrients five, ten, twenty hours a week. First Endurance develops its formulas in-house and doses them for exactly that demand - the pieces your training actually depletes, at levels that matter, made under tight manufacturing control. It's not a grab bag. It's built for what you do.

Take 15% off all First Endurance while supplies last.

- The Feed.