You know the moment.

A prospect asks, "So, what do you charge?" And every smart thing you know about your worth disappears. You blurt out a number. You watch their reaction. You wish you'd said something else.

Here's what I've learned after years of teaching about money: the problem isn't your price. It's that you're answering a question you should not answer first.

The best-paid people don't quote. They ask. They lead a conversation that uncovers what the work is actually worth to the prospect, then let the prospect name the value themselves.

It's called the value conversation. Join me live, free on Tuesday, July 21, from 9am to 1pm PDT for four hours of step-by-step instruction with built-in practice.

You'll learn how to:
 

• lead the conversation
• anchor the price so the first number works for you
• define success metrics so value stops being vague
• let your prospect price themselves

If you can't make it live, register and get the replay for 3 weeks.

One conversation decides what you get paid. Register now and learn to lead it.

-c