As a creative director, Chris thought his job was to intuitively know what clients needed – without asking direct questions.
Pretty backwards, right?
Especially considering how much Chris now teaches about the power of asking the right questions.
Here's what changed everything:
During a mock sales call review, Chris's former business coach Keir McLaren noticed he was making way too many assumptions about what clients wanted.
Keir's simple question: "Why don't you just ask them?"
Chris's response? "I didn't know I could."
He literally needed someone to give him permission to ask the most obvious question: "What do you want?"
That "obvious" question became his biggest breakthrough in sales.
This got Chris thinking about something bigger:
How many invisible barriers do we create for ourselves? How many made-up rules do we follow that nobody actually established?
According to Chris, we're all walking around waiting for permission slips:
Permission to charge what we're worth
Permission to say no to bad clients
Permission to be vulnerable in our work
Permission to do things differently
Permission to speak our minds
The twist? The person whose permission you're waiting for is probably waiting for someone else's permission too.