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Dec 30, 2025
Hi Andy,
As 2025 comes to a close, we’ve rounded up the most-read Ontraport articles of the year — the ones that sparked the most discussion and offered the most practical value for growing teams.
Now let’s jump into the top 10 articles published in 2025 below.
1. This one simple tweak can skyrocket your email deliverability
More and more emails are missing the inbox — but this quick change is helping marketers turn that around.
2. How to make AI part of your marketing strategy
Most teams are dabbling with AI, but few have made it part of how they actually work. This guide shows you how to use AI to drive real results in your marketing systems.
3. To stay on WordPress or not? Let’s settle this once and for all.
WordPress has powered websites for decades, but it’s not always the best fit for modern marketing teams. This article looks at where it still shines, where it falls short, and what your team could gain from switching platforms.
4. What’s replacing static lead magnets this year
Traditional downloads aren’t driving results like they used to. This article explores how marketers are evolving beyond PDFs and checklists to create interactive lead magnets that engage audiences and capture higher-quality leads.
5. Why shared inboxes are critical for the full customer journey — not just customer support
Marketers may not handle customer replies directly, but those inbox conversations hold the clearest insight into what’s working — and what’s not. This article shows why marketing teams need that visibility and how shared inboxes deliver it.
6. The surround sound strategy that transformed our marketing
When your marketing efforts compete for attention instead of amplifying each other, results get scattered. This article shows how our team fixed that — and how your team can use the same approach to get bigger results.
7. The invisible funnel: Why your best leads never fill out your forms
Some of your most qualified leads are already researching you — they’re just doing it off the radar. This article explores how modern buyers move through the dark funnel, why traditional tracking misses them, and how your team can uncover and act on hidden intent earlier in the journey.
8. The hidden costs of tool sprawl
Too many disconnected tools can quietly drain your team’s time, budget and momentum. This guide helps you spot the signs of tool overload, make the case for consolidation, and build a smarter, scalable system that keeps every team aligned.
9. 11 ways to put routine requests on autopilot with a customer portal
Your teams shouldn’t waste hours on low-value tasks. Here’s how teams are using portals to automate requests, free up resources, and deliver a better client experience.
10. Why your client-facing teams need a shared inbox (and what they can do with it)
Scattered messages slow teams down — here’s how one shared hub keeps every client conversation connected and moving.
The Ontraport team
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