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A Sensory Jellyscape interactive museum, a curated Mouldery display of Benham & Froud archival jelly moulds and a Jelladrome of edible architecture: they all sound like something from the mind of Willy Wonka.

But it's all real! This immersive experience at 10 Heddon Street from Regent Street and Bompas & Parr is a ‘world of sensory discovery'. Explore Regent Street through taste, sight, touch, sound, and bespoke scents from the Aromaria.

Trace the history of the area through unusual experiences such as tasting architectural interpretations of the area, listening to narratives from local icons and exploring the colours of the street through interactive workshops hosted by some of its resident vendors.

Intrigued? You should be. Awaken your senses with a visit to Regent Street between April 9-27 (Wednesday - Sunday), and click below to see what else is going on.

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