Hi Andy,
Understanding key shopping days like Black Friday and Cyber Monday requires stitching together data from across the digital ecosystem, with discovery, research, and purchases fanning out across channels and platforms.
Tinuiti combed through the numbers to unpack how the holiday weekend played out across commerce, display, search, streaming, and social media. In our comprehensive recap, BFCM Marketing Statistics: Ad Spend Trends for Black Friday & Cyber Monday, you’ll learn about key developments, including:
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The surge in Walmart Sponsored Products clicks starting in mid-November
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Huge growth in Amazon DSP investment, helped along by Prime Video ads
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Amazon’s continued absence from Google shopping auctions and what it meant for other advertisers
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TikTok’s rebound as advertisers invested heavily in the platform between Thanksgiving and Cyber Monday
Check out the blog to read up on these and other notable developments.
Cheers,
Andy Taylor
Vice President of Research
Tinuiti |
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