Hi Andy,

AI has officially moved from novelty to shopping assistant.

In Tinuiti’s 2026 AI Trends Study, we surveyed 1,037 US adults to see how their habits are shifting. We found that 48% of respondents now trust an AI assistant to recommend products to them.

The adoption is even faster among Gen Z and millennials. These shoppers are turning to AI for everything from daily meals to wardrobe updates.

Have you used AI to recommend products in any of the following categories?

The data reveals a clear trend across verticals:

Apparel: 32% of Gen Z and millennials use AI for clothing and accessory recommendations.
Food: 31% of younger shoppers turn to AI for food recommendations.
Home and Garden: 15% of the same group is already using AI for home goods.

Grab the full study here to see how AI is changing ecommerce and search behavior.

Best,
The Tinuiti Team