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2026 is when AI stops being magic and starts making the rules. It is the year to reprogram your strategy to stop chasing what is dying and start designing for what is replacing it.
Inside Tinuiti’s Big Bets for the CMO in 2026, get in on the shifts your brand can’t afford to miss:
- AI-Native Creativity: The "Perfect Ad" is no longer a rehash of old formats; it is content generated in real time for one person and one micro-moment, rendered in milliseconds by models that read intent.
- The New Trust Gap: As agentic commerce grows, trust is accruing to walled gardens like Amazon and Walmart that can handle end-to-end fulfillment and returns.
- B2B Logic Rewired: Retail media logic is shifting to Business Media Networks (BMNs), where SaaS ecosystems and research platforms like Forrester package first-party "work identity" for measurable enterprise growth.
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