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Hey gang,

Happy New Year’s Eve! We hope you've been enjoying the last couple of weeks of 2025 and are feeling well rested for the year ahead.

As things have been winding down, we’ve been reflecting on all the incredible growth of our community. From all the big moments like Up Fest, our annual marketing festival out in the magical English countryside, to the small instances of generosity our members show each other day to day, Up Club is a space we feel SO proud to have nurtured. 

Below is the very best of our community this year. ♥️

The social gatherings that lift us from the slog


Our community base is online, but we’ll jump at the chance to see each other in person. Pub meetups, pizza nights, Christmas parties… you name it.

Celebrating new roles & career milestones


We’ve celebrated countless wins this year: promotions, Dragon’s Den features, self-employment wins, marketing awards… the list goes on and on and on…

From online marketing pals to IRL meetups


Two of the most wholesome Up Club friendship stories our members shared with us this year:
  1. Meeting up in Vietnam
  2. Going to a Beyonce concert together
If you've got more like this to share, please tell us!

Generosity makes the world go around


Time is a precious resource, but our members are SO generous with it. Our Slack is constantly popping off – if you’re in a marketing pinch, ask a question and our (incredibly smart) members will help out.

Up Fest 2025


Great food, lush location, amazing talks (for those who missed it, our keynote speaker this year was THE Netflix)... And as Up Club member Victoria says, energy in the tent was 💯.

All the exciting projects you’ve shared with us


From founders celebrating brand wins to freelancers launching amazing newsletters, we love when our members share the projects they’re proud of being a part of. 
Images featured:
  • Brand and Comms Manager at Work.Life, Emma Baldwin, shared a fun billboard project (perfectly timed for Valentine's Day) that her team turned around on a tight budget, completely in-house.
  • Lydia Stubbins, Marketing Director at Divine Chocolate, shared that Divine Dessert Bars won x3 Gold at the Grocer New Product & Packaging Awards.
  • Founder of Butter & Crust shared an amazing brand milestone.
  • Member Esther Sforza, Head of Marketing at Merchant Gourmet, shared that their packaging update resulted in 15% base ROS uplift on updated packs, 40% sales growth YoY and tonnes of new shoppers on top of our existing ones.
  • Lucia Fontaina Powell’s shared her amazing newsletter, More to Life
  • Hannah Lawrance, Strategic Brand Partnerships Lead at British Gas, shared the launch of their new brand direction, featuring some new furry characters 'The Things'.

Mentoring & career growth


Our mentoring programme is one of the offerings we’re most proud of. It has genuinely changed some of our members’ careers. Some of these relationships have turned into lifelong friendships.
 

Supporting each other through parenthood, job hunting loneliness & all the big shifts of life


While our main job is to help you grow in your career, the real reason we’ve built this community is, well, to be in community. The support we witness here everyday bowls us over. 

So what’s next in 2026?


You can most definitely look forward to more of all of the above. All of these things are at the core of Up Club, and that’s never going to change – we’re still going to be your go-to place to make connections with amazing marketing minds, learn and grow in your career, and find the support to achieve anything you set your mind to. 

But we also want to make sure that next year we’re better than we've ever been. Everyone in our community has a hand in making Up Club, Up Club, so if there’s anything you think is missing, could be better, or you think we could do more of, please let us know!

Excited for another brilliant year with you,
The Up Club team x

P.S. If you’re not a member yet and our community sounds like a bit of you, there’s no better time to try something new than the new year. Come and join us. ;)
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