In 2025, VEJA celebrates its 20th anniversary, a journey that began between Brazil and France.  

Right in the heart of São Paulo, VEJA is inaugurating its first Brazilian store. Located at 565 Rua Oscar Freire — one of the city’s most iconic shopping streets — the boutique unfolds across three levels with multiple distinct spaces.
 

VEJA SÃO PAULO
R. Oscar Freire, 565 - Jardim Paulista
São Paulo - SP, 01426-001

Monday to Saturday - 10AM to 8PM
Sunday - 12PM to 6PM

Cobbler service
Monday to Saturday - 10AM to 6PM
 

To celebrate this opening, VEJA is launching a special edition of the V-90, available exclusively at the São Paulo store.
This unique pair features shades of grey and black, inspired by the essence of the so-called “city of drizzle.”