Hey friend, Ana Victoria here, checking in after a few days in the Bay Area, and somehow I managed to do something I'd never done before: visit our Verve Palo Alto café. I know... it took me long enough. We ordered the Heirloom Tomato & Butter Bean Tartine and the Tokyo Egg Salad Croissant , grabbed a latte, and sat there for a while people watching. Safe to say I'll be dreaming about that fluffy egg salad for a while. |
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It's always fun seeing the cafés through fresh eyes. As someone who spends most of my days in Dallas, TX behind marketing campaigns, it's a good reminder that every coffee, every seasonal drink, and every new release eventually becomes part of someone's morning. |
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Speaking of new releases... |
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Purple: A Coffee That Starts Conversations |
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If you've been around Verve for a while, you know we love coffees that push boundaries. Purple is exactly that. Produced by Sebastián Ramírez in Colombia, it's our first co-ferment Farmlevel Reserve—and probably one of the most memorable coffees we've released this year. Colby recently described coffees like Purple as part of a new generation of "modern-processed coffees." Whether they're co-ferments, yeast-inoculated lots, or something entirely new, these coffees put flavor front and center. Years ago, honey and natural processed coffees sparked similar debates. Today, they're staples. Purple feels like another one of those moments. You'll either love it or question everything you thought coffee could taste like—and honestly, that's what makes it exciting. Coffees like this make you slow down, pay attention, and experience something completely unexpected. EXPLORE PURPLE> |
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Coming July 15: Long Play Decaf |
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I'm especially excited about this one. If you're already a Vancouver Decaf fan, I have a feeling you're going to love Long Play Decaf. It's only here for the summer, and it's become my afternoon coffee almost immediately. It's incredibly sweet, balanced, and just as good poured over ice as it is brewed hot (I've been doing both depending on Dallas temperatures... which usually means iced). Whether you're cutting back on caffeine or just looking for another cup later in the day, this one deserves a spot in your rotation while it's around. KEEP ME UPDATED> |
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Jeni's Ice Cream x Verve: Strawberry Cheescake Latte 🍓 |
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National Ice Cream Day is coming up on July 19, and we're celebrating with Double Points in our cafés. If you've been looking for an excuse to try our Strawberry Cheesecake Latte, this is it. |
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Inspired by our friends at Jeni's Splendid Ice Creams and their iconic Strawberry Pretzel Pie, it's nostalgic, creamy, a little playful, and tastes like summer in a cup.
Order one on July 19 and enjoy double the rewards while you're at it. DON'T WANT TO WAIT? AVAILABLE NOW> |
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Santa Cruz: Mark Your Calendar for the Verve Summer Market |
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Happening Saturday, July 25 from 9 AM–2 PM at our Seabright café in Santa Cruz. Grab a coffee, wander through local vendors, and spend the morning exploring records, ceramics, flowers, vintage, plants, food, and more. If you're in the area, it's well worth the stop. SEE YOU THERE> |
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Thanks for spending a few minutes of your morning with me. Whether you're brewing something adventurous like Purple, enjoying a second cup of Long Play Decaf, or tossing Craft Instant into your carry-on for your next trip, I hope your coffee ritual gives you a reason to slow down this Summer. Until next time,
Ana Victoria |
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