Did you know that studies suggest nearly 75% of our daily emotions are influenced by scent? This is because smell is the only sense with a direct route to our brain's emotional and memory centres. That’s why we create our eau de parfums in collaboration with International Flavors & Fragrances, who’ve carried out over 40 years of vital neuroscientific research into how fragrance ingredients influence emotion. Below, we explore the driving ingredients behind our three most summery neuroscents, and the emotions they’re proven to enhance. |
