Artificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact.
This program will provide participants with a rigorous framework both to evaluate investment opportunities and to manage a multi-stage investment process in an innovative firm. Learn how to evaluate venture capital investment opportunities and do due diligence that will uncover pitfalls and mitigate risk.
Learn to navigate the legal, ethical, and business challenges of AI, mitigating risks and maximizing benefits. This comprehensive program offers practical frameworks for managing AI’s complexities, including accuracy, risk, transparency, and privacy. Engage with leading faculty in interactive online sessions and self-paced learning, gaining insights to enhance AI safety, trustworthiness, and compliance. Assess and improve your organization’s AI readiness, benefiting from expert guidance and peer networking.
Step beyond day-to-day demands and shape the future of your business. The Owner/President/CEO (OPC) Program from Wharton Executive Education is an immersive, cohort-based experience for accomplished leaders of established companies. Through three intensive in-person modules, personalized electives, and executive coaching, OPC provides the clarity, strategy, and perspective to define your legacy and lead into the next chapter.
“When I saw this program, and how it combined business model innovation with the pace of change in the age of AI, it really hit the target of what I was looking for. It’s about constant innovation — how you adapt your business model and take advantage of new technology. And it delivered; it was great.
We’re a 46-year-old company, and we joke that we’ve gone from mainframe to AI — and everything in between. We’ve been through recessions and big market shifts. Our primary focus is government work, and even there, things are changing fast. State governments are very interested in and eager to utilize AI, while navigating the bureaucracies and systems already in place. As their partners, it’s on us to understand the best solutions and how they might work in that world. I wanted to learn how we use AI as an organization and how we help our clients use it too.
One of the biggest takeaways was realizing the frequency and intentionality of business model change — it has to be constantly assessed and adapted. The reality and pace of business model innovation and the unique approaches provided during the course really challenged my thinking. We should always be asking what’s new and how we adjust quickly.”
Learn new skills, transform yourself as a leader, or reimagine your organization’s future with Wharton Executive Education. We will differentiate you from the competition and empower you to succeed. Achieve the readiness that will position you for greater success.
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We can collaborate with your company to design programs (delivered on campus or in a live online format) that reflect your organizational strategy and corporate culture.
