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August 22

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Wimp Decaf Coffee Co
Wimp Decaf Coffee Co
Coffee on a saucer inside of a cafe

One of the most grounding lessons I’ve carried from my 12-step experience is “just do the next right thing.” Not the perfect fix, not the master plan, just the next step that is in line with reality.

I’ve needed that reminder this week. Freelance projects are moving and I need them to keep the lights on, Wimp is growing slowly, but if my dream to be full-time on Wimp by this time next year is to be a reality, we have a LOT to do.

There are a hundred paths to get there: marketing, partnerships, finding and communicating with the people who want better decaf, and my brain wants to chase them all like a golden retriever in a field full of tennis balls.

Comparison doesn’t help either. Other brands move faster, look bolder, and it’s easy to feel behind before I’ve even finished my morning cup of Coltrane. If I pause, breathe, and notice what’s right in front of me, I *might* remember: all I really have to do is the next right thing.

Sometimes it's deciding what the number one thing to do is today. The thing that unlocks other things. Sometimes it's just sitting down on the back porch and breathing and letting go of all ambition just to be with the clouds. This is decaf to me.

The artist Chris Judge’s Daily Cloud project (example above) where he doodles faces onto clouds, reminds me of this too. Simple, playful, here-and-now. That’s how Wimp will grow: not in one leap, but cloud by cloud, cup by cup, next right thing by next right thing.

 

Are you hoarding Wimp?!

Don't be like Bill. The dude is absolutely hoarding his coffee and keeping it all to himself. Share Wimp! If your Wimp share is story worthy, tell me about it, and if you're lucky and a great storyteller I'll send you a free bag of calm. Srsly.

Wimp Decaf Coffee - Kahlo

Most Popular - Medium Roast

Coltrane Decaf

A trustworthy and balanced EA Sugarcane Decaf from Colombia. Expect a comforting cup with notes of stewed apple, maple syrup, and tangerine. Calm vibes included.

SHOP COLTRANE
Probably a bad idea

Art / Yo Kyle, your art is freakin chill AF 🧡🧡🧡:
I'm a pretty big deal. You know how I know? Because I'm friends with this freakin' stallion of an artist. Kyle has an amazing story, of leaving more steady work to pursue what gave him more life — making art. He's so damn talented. I think you'll enjoy browsing his work. Love you homie. 

Music / Slow Down
This album from Jonathan Ogden caught my attention just by the name alone. Thanks for the chill reminder my dude, these are good jams.

A Graffiti / Robots in love:
Sometimes I forget how I find these things on the internet, but I'm here to curate it for you. Hope this little image of R2D2 falling in love with a trashcan gives you the giggles it gave me.

An Article  / What I stopped doing to live calm.
Jessica Rose Williams continues to have the best writing on living calm. This article explores the kinds of things that we often say yes to which create a loop of overwhelm. If we can start removing them from our life, we might find we live more free. Which I'm a fan of.

A Caitlin / The most honest influencer I have ever seen:
I absolutely love what Caitlin puts on the internet and I really enjoy getting her updates. This is the kind of "be honest, show up real, and live life full" that feels Decaf AF. There's nothing hustle about it. Thank you Caitlin!

 

Have a link you want to share?

If you find dope stuff on the internet you think would be a good fit, please share it so we can all enjoy it!

What are you saying no to so you can live more calm?

Learning to say no can be the most freeing habit of all. Inspired by Jessica Rose Williams’ “Things I Stopped Doing,” we’re asking: what have you cut out—rushing, overworking, doomscrolling—that made your life lighter?

DISCUSS ON REDDIT
Wimp Decaf Coffee - Kahlo

Dark Roast

Kahlo Decaf

A bold, dark roast Mountain Water Decaf from Tenejapa, Chiapas. Expect caramel, cinnamon, and bright orange notes from this washed-process coffee grown by small producers at high elevation.*

*Reminder, this is not a dating profile. “Bright orange notes” is tasting language, not a quirky fact about their wardrobe.

SHOP KAHLO
Wimp Decaf Coffee - Kahlo

LIMITED SUPPLY!

Hachiko Decaf

An unreal delicious lightroast coffee using Wilton Benitez’s thermal shock process—two rounds of fermentation, sterilization, and rinsing—plus all natural sugarcane EA decaffeination for vibrant flavor.

"I've tried several decafs and they were never able to reach the flavor of specialty coffees... I was shocked by the lovely flavor profile of this coffee. It's the first decaf I've drank and enjoyed fully black."

Jacob

SHOP HACHIKO

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Wimp Decaf Coffee Co.
104 S Main St Suite 800, Suite #1045
Greenville, SC, 29601
United States

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