What’s New with Woo

New in our Marketplace

Drive peak sales with dynamic checkout

Boost conversions this peak season with Stripe’s Optimized Checkout Suite.

Users see an average 11.9% revenue increase as Stripe uses AI to dynamically surface the most relevant payment methods for each customer, including BNPL, local options, and one-click Link checkout.

Create demand, then convert it

Now part of Facebook for WooCommerce, the simplified Shops ads experience lets shoppers discover your products and fill their carts on Meta sites, then check out on your store.

Fewer steps, less friction, more sales. Use Shops ads to get in front of more prospective customers — and seal the deal.

New in WooCommerce 10.1

• The Checkout block now updates in real time for a smoother, speedier experience, while the Product Collection block adds options to display products by tag or category right from the editor — no custom code needed.
• BACS to the future! Direct Bank Transfer now supports an optional account number field and non-numeric formats. View all bank account details at a glance when configuring payout settings for faster setup and support.

Bite-sized updates

• WooCommerce Subscriptions now includes gifting, so customers can also buy subscriptions for others, helping you reach more shoppers with less effort. Grow your recurring revenue — start selling subscriptions.

• Smile Brilliant increased revenue by 47% in 2024, with a 36% repeat customer rate. The secret to these sparkling results? Automation. Project Manager Brendon shares the tools and approach that make customer experiences feel personal at scale — without adding extra work for his team.

• How do businesses boost efficiency and improve customer-facing processes? Automation, personalization, and AI (with a human touch) can make all the difference. Nicola shares how to use them to stay ahead and grow your revenue.